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課程名稱 |
管理經濟學
Managerial Economics |
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開課學期 |
100-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
林修葳 |
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課號 |
GMBA7001 |
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課程識別碼 |
749EM0110 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二1,2,3(8:10~11:10) |
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上課地點 |
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備註 |
本課程以英語授課。Students w/o business academic background.管院玉山廳
限本系所學生(含輔系、雙修生)
總人數上限：66人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1001GMBA7001 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
MANAGERIAL ECONOMICS
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課程目標 |
PART I Markets & Prices
PART II Producers, Consumers & Competitive Markets
PART III Market Structure & Competitive Strategy
PART IV Information, Market Failure & the Role of Government |
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課程要求 |
1. It is expected that every student attend all classes.
2. In the event of a personal emergency, notify instructor before class. In order to maximize your learning and to receive credit for your classes, you must attend at least 80% of classes. (The students cutting > 20% of the classes will be Failed. )
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Text Book:
Pindyck and Rubinfeld, Microeconomics, 7th edition, Prentice-Hall 2009.
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class participation |
20% |
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2. |
Final exam (2012-01-10) |
40% |
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3. |
Written assignments |
40% |
Two Written assignments (Individual), One Essay (Max 15 Pages; GROUP ) and Five Case Studies (Group & Individual) Max 2 Pages Write-up |
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週次 |
日期 |
單元主題 |
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第1週 |
09/13 |
Part 1: Introduction: Markets and Prices
First Day of Class
Chapters 1 & 2 The Basics of Supply and Demand |
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第2週 |
09/20 |
Part 2: Producers, Consumers, and Competitive Markets
Chapter 2 Supply and Demand
Chapter 3 Consumer Behavior |
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第3週 |
09/27 |
Chapter 4 Individual and Market Demand
Chapter 6 Production |
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第4週 |
10/04 |
Case I NWA |
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第5週 |
10/11 |
Chapter 7 The Cost of Production |
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第6週 |
10/18 |
Chapter 8 Profit Maximization and Competitive
Supply; Introduction to Market Structure & Profit Maximization |
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第7週 |
10/25 |
Part 3: Market Structure and Competitive Strategy
Chapter 9 The Analysis of Competitive Markets |
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第8週 |
11/01 |
Chapter 10 Market Power: Monopoly and Monopsony |
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第9週 |
11/08 |
Chapter 11 Pricing with Market Power |
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第10週 |
11/15 |
NTU Holiday |
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第11週 |
11/22 |
Part 4: Information, Market Failure, and the Role of Government
Case IIa De Beers
Case IIb Virgin Mobile |
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第12週 |
11/29 |
Chapter12 Monopolistic Competition and Oligopoly |
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第13週 |
12/06 |
Chapter13 Game Theory and Competitive Strategy |
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第14週 |
12/13 |
More on Game & Information |
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第15週 |
12/20 |
Case III British |
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第16週 |
12/27 |
Case IV Bitter
Essay |
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第17週 |
01/03 |
Chapter17 Markets with Asymmetric Information
Industry Analysis Report
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第18週 |
01/10 |
Final Exam |
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